Goodreads Reading Challenge

https://www.goodreads.com/challenges/show/7501-2018-reading-challenge

The Goodreads Reading Challenge lets users set a number of books they plan on reading for the year. It then marks their progress as they finish each book and shows them how they're going with their challenge. When users complete their reading challenge they are congratulated while their reading progress is still marked against their original goal so that they can see by how much they beat it.

This is a somewhat effective way to promote reading by adding a competitive element to reading because users can compare their own goal and progress against their friends and followers on Goodreads. Users can even compare their own progress against previous years if they have been doing the challenge yearly. This encourages them to read more in order to beat not only their friends and followers but also their own previous records.

However the Goodreads Reading Challenge doesn't really reach anyone who doesn't use Goodreads. It is open to anyone to use as long as they have a Goodreads account. There are a few ads online advertising the challenge at the beginning of each year, but it's mostly already Goodreads users who are reached with the challenge promotions. Although because of the competitive element already mentioned, it does encourage them to read more books than they did the previous year.